Recognised as the leading source on colour and colour-trend forecasting, Pantone have named Ultra Violet as the colour of 2018, describing it as "inventive and imaginative, Ultra Violet lights the way to what is yet to come."
Discover more about Pantone's Colour of the Year & why you should be making room in your wardrobe for this versatile shade:
What does Pantone's Colour of the Year mean?
"A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude."
Why is Ultra Violet relevant to 2018?
"We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come." – Leatrice Eiseman, Executive Director of The Pantone Color Institute.
What does Ultra Violet represent?
"Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets."
"Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection."
Feeling inspired? Here are our top picks from our Early Spring collection, offering subtle, sophisticated purple hues:
Featuring a tiny floral jacquard design, this delightful cotton blouse is paired the cotton-blend cardigan, which also features an attractive jacquard design.
These simple yet chic separates are an easy way to add this year's colour to your wardrobe. This jersey skirt features eight panels in a soft and warm cotton-blend jersey. The cord trousers are made in a soft cotton with a touch of elastane for comfort and recovery.
With a pretty scalloped neckline, this cotton knit top can be worn as a jumper or underneath another layer for extra warmth. Finish with the beautiful Italian bead necklace for a colour co-ordinated ensemble. Alternatively, contrast with elegant neutrals to really highlight this lovely shade.
Featuring a charming floral print, these co-ordinating jersey separates bring a delicate sophistication to your spring wardrobe. The printed jersey tab top has tab detailing at the cuffs, making it a versatile layer as the season progresses. Pair with the zip front jacket for warmth, as it features a soft, brushed fleece on the inside.
This is the year to dig out your amethyst jewellery and showcase your brooches, earrings and necklaces with our elegant purple outfits.
"A dramatically provocative and thoughtful purple shade, Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future."
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