Colour stories: The psychology

We’ve all heard the phrase ‘you are what you eat’, but research shows that what you wear truly reflects your personality, thoughts and feelings! We tend to subconsciously associate colours with emotions and events as we grow up, which leads to a subliminal response whenever we see them.

For example, orange bears connotations of a new dawn and therefore is linked with energy and ambition. So, when we perceive the colour, we connect these observations. However, some colours actually instigate a biological response as well as an emotional one. Blue for instance causes the body to release calming chemicals that relieve stress and yellow induces a release of serotonin which is why it is associated with happiness and positivity.

Colour psychology is a hugely influential factor in human behaviour and is controlled by a variety of aspects including gender, age and culture. For example, pink is considered feminine while dark green is considered masculine. Brides wear white to their weddings in the west, while in China it is considered a colour of mourning.

As you age, your eyes begin to prefer colours on the shorter wavelength of the colour spectrum whereas children favour colours on the longer wavelength. Although blues, reds, greens and violets appeal to most age groups.

Embrace the symbolism of colour in our mood enhancing outfits:

Traditionally seen as feminine, but did you know before the 1920’s pink was considered a boy’s colour? Slightly lighter than red on the colour spectrum, pink is usually associated with love and romance and is said to have a calming effect similar to blue tones.
Our tweed jacket is a beautiful combination of pink with subtle multi-coloured yarns >>


A truly powerful colour, red simply attracts attention and is mostly associated with energy, passion, and action. It also enhances human metabolism, increases respiration rate and raises blood pressure.
For a soft and comfortable piece, opt for our textured V-neck top >>


The universally highest ranking favourite colour, blue aids in relaxation and inspires safety and serenity. Unlike red, it slows the pulse rate, reduces appetite, and is overall a calming colour.
Take a look at our wonderfully warm cotton-blend jumper >> 


Depicting nature, green symbolises renewal and growth. It helps recharge the body and mind by resonating positive energy.
For an versatile wardrobe go-to in this hue, see our classic trousers >>


Favoured by royalty in times gone by, purple still carries association of luxury and opulence. Similar to blue, its uplifting and can have a calming effect over the mind and nerves while also triggering creativity.
Invest in our timeless tweed jacket, perfect for between season wear >>


Do you have a consistent wardrobe colour? Let us know in the comments…


  1. Favourite colours aqua and turquoise.
    By Janice Murphy - March 5, 2019
    1. Hi Janice, Thank you for your comment! They're certainly some of our favourite colours too! Best wishes, The Cotswold Collections team.
      By Eve, Cotswold Collections - March 5, 2019
  2. Country colours: greens, browns, ochres
    By Olga Lockley - March 5, 2019
    1. Hi Olga,
      Thank you for your comment, it's lovely to know the colours that fill your wardrobe and what wonderfully versatile colours to have!
      Best regards, The Cotswold Collections team.
      By Eve, Cotswold Collections - March 5, 2019
  3. I had my "colours" done many years ago and am Summer so my predominant choice of colours are all shades of pink and blue in the spectrum. I already have the tweed jacket featured which i wear with your lavender turtle neck jumper. Unfortunately i did not notice that he had dolman sleeves and these do not suit me and I generally avoid them. I would love to have the pink tweed jacket also featured but already have a similar summer weight one so cannot justify the cost..
    By Penelope Lake - March 5, 2019
    1. Hi Penelope,
      Thank you for your comment and how interesting that you have had your colours done! We invited Sue Pattinson, an image consultant who trained with Colour Me Beautiful, to our offices last year to talk us through the importance of knowing what colours suit you! If you'd like to have a read of our article about it, please see:
      The featured tweed with a lavender turtle neck sounds like a stunning combination that is perfect for the weather at the moment!
      Best regards, The Cotswold Collections team.
      By Eve, Cotswold Collections - March 6, 2019
  4. I wear my favourite colours of blue (all shades), and terracotta. In winter I like a grey coat which I can wear anything with, especially something bright such as a reddish scarf. In summer I wear the same sort of colours with brighter accessories in yellow, pink, pale blue, etc.

    I never wear white (I prefer cream), black, purple or green (except aqua). I am retired and live near the sea but occasionally have a day out in the city.

    My house is decorated in the same colours as those I like to wear.

    I love most of your clothes but can't afford to buy everything I like!
    By Sheila - March 6, 2019
    1. Hi Shelia,
      Thank you for your comment, all of your colour choices are beautiful and are sure to create stunning outfit combinations! How lucky you are to live by the sea, your colours must compliment your lovely surroundings, while looking chic in the city!
      Best regards, The Cotswold Collections team.
      By Eve, Cotswold Collections - March 7, 2019
  5. My favourite colour is deep coral, also orange based reds which I wear with navy and brown. Bought a wonderful coral top from your collection last year which I'm very pleased with. Also your coral quilted jacket, which I have lived in for the last few months. Also favour terracotta. Love your garments but, sadly, cannot afford to buy as much as I would like to!
    By Lynda Morton - June 26, 2019
    1. Hi Lynda,
      Thank you for your lovely comment and for sharing your favourite colour with us! We're so pleased to read about your favourite pieces from our collections too. Hopefully we'll get to see some lovely summer sun and you'll be able to enjoy wearing them in warmer weather! Best regards, The Cotswold Collections team.
      By Eve, Cotswold Collections - June 26, 2019

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