This week we celebrate Wool Week, supporting the Campaign for Wool.
What is the Campaign for Wool? "It is a global community of sheep farmers, retailers, designers, manufacturers and consumers united by their patron His Royal Highness The Prince of Wales. It aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry."
When did it begin? "The Campaign officially began in October 2010 with a launch event that saw London’s historic tailoring street Savile Row transformed into a pasture upon which fifty sheep grazed. Over 100 companies participated in Wool Week and thousands of consumers took part in activities such as knitting and felting. Yellow sheep were even spotted queuing outside Selfridges department store on Oxford Street."
Why is wool important? "Wool is a natural fibre. It has evolved to produce a fabric that has become one of the most effective natural forms of all-weather protection known to man. Every year sheep produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations."
For more information on The Campaign for Wool please click here: www.campaignforwool.org
We work with many heritage wool mills to create our stunning pieces. There are two that we would like to highlight for Wool Week:
Help us celebrate Wool Week by supporting these heritage companies and keeping the wool trade alive.
Many of our garments are made using wool and so by shopping with us you are helping a wonderful tradition to keep going.