Blue, the Colour of Now

When PANTONE® selected their Colour of the Year for 2020 at the end of 2019, little did anyone know that it was going to turn out to be the perfect colour to choose for such an unsettling and challenging year for us all.

Every year since 2000, the PANTONE® Colour Institute has selected a colour that they believe is representative of contemporary society and Classic Blue was chosen for this year as a reassuring shade with comforting, soothing and protective qualities. It is no accident that blue was chosen to represent our NHS, something we've seen on buildings lit-up across our country in gratitude for their brave work.

Much has been written on the meanings and effect of colours and here are some relating to the colour blue for you to ponder:

As the colour of the sky and sea, it is often associated with depth and stability, symbolizing trust, loyalty, wisdom, confidence, intelligence, faith and truth. Considered to be beneficial to the mind and body, it slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity, calmness and peace.

Interestingly, different shades of this ever-popular and versatile colour are supposed to represent different meanings with Light blue being associated with health, healing, tranquillity, understanding, and softness and Dark blue representing knowledge, power, integrity, and seriousness.

Throughout our summer collection we have many shades of this reassuring and often favourite colour for you to choose from in many different styles:

Blue is often mixed with white or cream to create smart and refreshing ensembles for the summer season. Our crewneck T-shirt, part of our essentials range and available across the year, is teamed with our white casual trousers, summer coat and woven hat. The stunning scarf is also available. For a more feminine, elegant look, pair our textured cotton striped top with the ivory pleated skirt. Our Italian leather handbag completes the look.

Our lovely pure cotton A-line skirt has beautiful shades of lavender and blue and teams up with our combed cotton Pointelle knit jumper perfectly. For warmer days wear with a white T-shirt and complete your outfit with the contemporary bead necklace.

Forming part of our Limited Edition Luxury range, these soft, cool and breathable pure linen jersey pieces can be machine washed on a cool setting. Choose from the linen jersey cardigan, skirt, plain or striped top or treat yourself to a whole outfit and be stunning in blue!

Our Tape yarn cardigan in navy blue offers the perfect solution for layering when it's a bit cooler. It teams up with our leaf printed trousers and oyster Pima scoopneck, creating a striking and relaxed look.

Do you have any favourite blue items in your wardrobe? Do let us know as we'd love to hear from you.

2 Comments

  1. My favourite item that I have purchased from you this year is my cotton jersey skirt,I’ve purchased 7 ,just in case you don’t produce them any more ,but I’m a huge fan of bright turquoise and would love to see skirt and top in Pima cotton jersey in that colour,kind regards Jenny.
    By Jenny - May 19, 2020
    1. We will pass your comments on. Thank you
      By Ann Cole - May 20, 2020

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